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Who This Is For

Built for Argentine SMEs with sales teams

Our work is specifically designed for small and medium businesses that have a sales team of at least two people and are experiencing the friction that comes from informal, undocumented commercial practices.

Recognizable Situations

Signs that your commercial process needs structure

These are the situations we most commonly encounter when we begin working with a new client.

Each salesperson works differently

One follows up daily. Another waits for the client to call. One sends detailed proposals. Another closes verbally. There's no shared standard for how selling happens in your company.

New salespeople take too long to produce

Onboarding a new salesperson means months of watching, asking questions, and making mistakes — because there's no documented process to hand them on day one.

Management can't see what's happening

You don't know how many prospects are at each stage, what the conversion rate looks like, or why some months are strong and others aren't. The data doesn't exist or isn't structured.

Promises that create problems

Without clear guidelines on what can be offered and how, salespeople make commitments that operations can't fulfill — damaging customer relationships and internal credibility.

What We Deliver

A complete commercial system, adapted to your business

Qualification
Prospect Qualification Criteria

A clear framework for evaluating which leads deserve time and attention — so your team stops chasing opportunities that were never real.

Pipeline
Defined Sales Stages

A commercial pipeline with explicit stage definitions and advancement criteria — so everyone on the team speaks the same language about where each opportunity stands.

Communication
Contact Scripts and Templates

Structured communication frameworks for each stage and channel — initial outreach, follow-up, objection handling, closing, and post-sale.

Measurement
Tracking Metrics and KPIs

A defined set of metrics that give management visibility into commercial activity — conversion rates by stage, cycle times, follow-up frequency, and more.

Knowledge
Commercial Playbook

A complete, documented reference that captures the entire commercial process — the organizational memory that makes your team independent of any single individual.

Retention
Post-Sale Protocols

Structured touchpoints and processes for the period after the sale — to protect customer relationships, identify expansion opportunities, and generate referrals.

SME business owner reviewing commercial reports at desk
The Difference

We structure the process — we don't train the people

This distinction matters. Sales training focuses on developing the skills and behaviors of individual salespeople. Process design focuses on the system within which those salespeople operate.

A well-designed process doesn't replace the need for capable salespeople — but it means that a capable salesperson can become productive much faster, and that the performance of your team is less dependent on any individual's experience or personal style.

When a new salesperson joins a team with a documented process, they have a clear map from day one. They know what to do at each stage, what to say in each situation, and what metrics they're being measured against. The learning curve compresses significantly.

The goal: A new salesperson producing results in half the time it currently takes an experienced one to figure out how things are done here.

Is your business a fit for this work?

We work with Argentine SMEs that have a sales team and are ready to move from informal, individual selling to a structured, documented commercial process. Get in touch to discuss your situation.

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