Commercial Process Design

Your sales team needs a shared system, not individual styles.

Five salespeople. Five different approaches. One inconsistent customer experience. We design and implement standardized commercial processes for SME sales teams — so results don't depend on who picks up the phone.

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Process Design

From prospect to close — every step defined

Defined stages, advancement criteria, and scripts that any salesperson can follow from day one.

Defined Stages Qualification to close

Tracking Metrics Measurable results

The Real Problem

When each salesperson invents their own process

Most SMEs have a sales team where each person operates according to their own logic. One follows up rigorously. Another makes promises the company cannot keep. A third carries all customer knowledge in their head — and if they leave tomorrow, the client portfolio walks out with them.

This isn't a people problem. It's a process problem. And it has a structural solution.

Inconsistent customer experience

Each salesperson creates a different impression of the company depending on their personal style.

Knowledge that leaves with the person

When a salesperson leaves, they take with them relationships, context, and institutional memory that was never documented.

Slow onboarding for new hires

Without a documented process, new salespeople spend months figuring out how things are done here — by trial and error.

Disorganized sales environment without structured process

Our approach: We don't train salespeople — we structure the process so that a new salesperson can produce results in half the time it currently takes an experienced one to figure out how things are done.

What We Do

Standardized commercial processes, built for your team

We design and implement a complete commercial system — from the first contact with a prospect to post-sale follow-up — adapted to the reality of your business.

Prospect Qualification

We define clear criteria to determine which leads are worth pursuing, so your team focuses energy where it matters most.

Defined Stages and Criteria

Each stage of the commercial process has explicit entry and exit criteria, eliminating ambiguity about where each opportunity stands.

Contact Scripts

Structured scripts for each stage and channel — not rigid scripts, but frameworks that ensure key messages are always communicated consistently.

Tracking Metrics

We establish the indicators that matter: conversion by stage, average cycle time, follow-up frequency — so management can see what's actually happening.

End-to-End Coverage

From first contact to post-sale — one coherent system

Most sales process work stops at the close. We design the full arc: qualification, active selling, objection handling, closing techniques, and post-sale protocols that protect customer retention and generate referrals.

See the Full Process

How It Works

A clear methodology, step by step

We follow a structured engagement model that ensures the process we deliver is grounded in your business reality — not a generic template.

Commercial Diagnostic

We map how your team currently sells — interviews, observation, and documentation of existing informal processes.

Process Architecture

We design the standardized commercial process: stages, criteria, scripts, and metrics tailored to your product, market, and team.

Documentation

We produce the complete commercial playbook — a living document your team can actually use and your management can reference.

Implementation Support

We accompany the rollout, adjusting the process based on real-world feedback until it runs smoothly within your team.

Why Capilizo

What makes this approach different

Process, not personality

We build systems that work regardless of who's selling. Results shouldn't depend on the charisma or experience of a specific individual.

Designed for Argentine SMEs

We understand the operational reality of small and medium businesses in Argentina — resource constraints, market volatility, and team dynamics included.

Documented and transferable

Everything we design is documented so it can be used, updated, and transferred — independent of consultants or specific team members.

Implementation, not just consulting

We don't hand over a report and leave. We stay through the implementation phase to ensure the process is actually adopted by the team.